A launch sequence for moving the Roth Conversion Calculator from local development to a public, crawlable, measurable Google SEO tool site. It focuses on operational evidence, not tax or financial advice.
5 launch areas16 steps
Hosting and Domain
Move the calculator from local development to a stable HTTPS production URL.
3 steps
1. Connect production domain
Evidence: Production URL
Point roth-conversion-calculator-ai.shop and www.roth-conversion-calculator-ai.shop to the Vercel project, with www.roth-conversion-calculator-ai.shop as the canonical host.
2. Confirm HTTPS and redirects
Evidence: Redirect check
Check that HTTP redirects to HTTPS and duplicate hostnames resolve to the canonical domain.
3. Deploy production branch
Evidence: Vercel deployment
Use the reviewed production branch or tagged release as the Vercel production deployment source.
Environment Variables
Set only launch-safe public variables and keep AI/API secrets server-side.
3 steps
1. Configure Vercel environment variables
Evidence: Environment variable screenshot
Set NEXT_PUBLIC_SITE_URL=https://www.roth-conversion-calculator-ai.shop, NEXT_PUBLIC_GA_MEASUREMENT_ID=G-43JB1BYSQD, and NEXT_PUBLIC_GOOGLE_SITE_VERIFICATION=HRbRO-Uc1Qg324AW4DLI681t-BqvwgwJxfTt3w9VXqk.
2. Verify API key isolation
Evidence: Secret review
Confirm model provider keys are only configured as server-side variables and never exposed to client bundles.
3. Check production site URL
Evidence: Production URL
Open sitemap.xml, robots.txt, feed.xml, llms.txt, and social metadata using the final domain.
Google Search Setup
Make the site discoverable, measurable, and ready for Google crawling.
3 steps
1. Verify Google Search Console
Evidence: GSC property
Create or verify the domain property using the configured site-verification token or DNS verification.
2. Submit sitemap.xml
Evidence: GSC sitemap
Submit the production /sitemap.xml URL in Google Search Console.
3. Connect GA4 measurement
Evidence: GA4 realtime check
Confirm optional GA4 events fire without sending exact financial input values.
Launch Verification
Record proof that the public build is usable, fast, crawlable, and compliant.
4 steps
1. Run full test suite
Evidence: Test output
Run Vitest after production configuration is finalized.
2. Run production build
Evidence: Build output
Run next build and confirm all expected static pages are generated.
3. Run Lighthouse checks
Evidence: Lighthouse report
Measure performance, SEO, accessibility, and best-practices scores against the production URL.
4. Review compliance pages
Evidence: Compliance review notes
Confirm Privacy, Terms, Disclaimer, About, Editorial Policy, Methodology, and AI disclaimer boundaries are live.
Rollback and Monitoring
Ensure launch issues can be detected and reversed without changing the calculator engine.
3 steps
1. Confirm rollback deployment
Evidence: Rollback URL
Identify the previous stable Vercel deployment and confirm the rollback process before launch traffic ramps.
2. Check health endpoint
Evidence: Health payload
Open /api/health on production and verify public status, feature counts, and tax-year metadata.
3. Archive launch evidence
Evidence: Launch evidence folder
Save domain, GSC, GA4, test, build, Lighthouse, and rollback evidence for handoff.
This Roth Conversion Calculator is for educational and illustrative purposes only. It does NOT constitute tax, financial, legal, or investment advice. The calculation results are based on the information you provide and the latest IRS tax rules, which are subject to change. We do not guarantee the accuracy of the results. Please consult a licensed Certified Public Accountant (CPA), financial advisor, or tax professional before making any financial decisions.